Back to School Strikes Again
Though parents may be spending more, they will also be using more ads, circulars, and loyalty programs to track deals. With consumer confidence still lacking, people are looking for value. With almost one-third of parents citing denim as a primary item they would spend more on, two-thirds of them plan to keep costs down by spending less than $50 a pair.
Chain Store Guide (CSG) delivers information on retailers including apparel and footwear price lines. In addition to basic company information, CSG provides in-depth sales information including total sales and a breakdown of sales by product type. CSG collects information on over 80 different product categories.
Natasha Perry Research Editor
Natasha has held several management positions in the apparel industry. She received her bachelor’s degree in Marketing Management from FL Southern College.
Please contact her if you have questions or comments.