Grocery Snapshot: Marsh Supermarkets Inc.
333 S Franklin RD
INDIANAPOLIS, IN 46219
Sun Capital Partners
Total Current Stores:
Joseph Kelley – CEO, President, Chairman
David Siegel – Senior VP Sales, Merchandising
September 2011: Marsh Supermarkets plans to spend $60 million over the next three years to build up to 10 new stores and remodel others, according to its new CEO Joseph Kelley. Its smaller MainStream Market concept has grown to 27 stores, and is also under new management.
The company expects the new stores to measure 40,000 to 60,000 square feet and emphasize fresh produce and service-oriented departments like bakeries, delis and butchers. Marsh also plans to expand the number of Marsh-branded items from just 100 to more than 1,000 within two years and to revamp the chain’s Marsh’s Fresh Idea shopper loyalty program to reward loyal customers and entice lapsed customers to return.