Company Snapshot: Canadian Tire Corporation Limited
2180 Yonge St.
Toronto, ON M4P 2V8
Total Current Stores:
Total Annual Sales:
Stephen G. Wetmore – CEO, President
G. Michael Arnett – President (Tire Retail)
Founded in 1922, based on a $1,800 family purchase of an automotive service garage, Canadian Tire is one of the most iconic brands of Canada. Continuing within its automotive aftermarket roots through its early years, the company eagerly welcomed and tested associated product lines, a number of which were somewhat ancillary to the automotive aftermarket. These often opened doors to establish departments which were well outside the scope of most automotive parts and service retailers.
As Canada essentially was untouched by the recent ‘worldwide’ recession, Canadian Tire has continued with its aggressive behavior in terms of growth and expansion. The company remains unafraid to explore new product lines for its traditional stores while adding new retail ventures to its portfolio outside the scope of its traditional Canadian Tire stores. The very diverse corporate parent continues to seek new opportunities both to enhance current properties while maintaining an appetite for ancillary ventures such as last summer’s acquisition of the The Forzani Group Ltd. which is the largest national sporting goods retailer in Canada.
Chain Store Guide features in-depth headquarters listings for Canadian Tire in two of its databases. A listing based on the company’s automotive aftermarket foundation resides in the Automotive Aftermarket section of our database of Discount Stores & Specialty Retailers. This listing features both the Canadian Tire retail chain, as well as, Partsource, which is an automotive parts and accessories specialty chain. A second listing, which emphasizes the company’s mastery of home improvement/living retailing resides in our database of Home Center Operators and Hardware Chains.
Often people unfamiliar with Canadian Tire make the natural mistake of assuming they operate only basic tire stores. In reality their stores have evolved to become more like home centers with an accent on automotive maintenance, repair and of course tires. The stores have a strong complement of products anyone would expect to find in a home improvement center and then some. Stores carry everything from branded hand tools and power tools to paints to household chemicals including dishwashing liquids. The stores offer a complete line of vacuum and steam cleaners and now feature a considerable consumer electronics department including a line of flat screen TVs and related products.
The Sports and Rec sections offer a vast array of products to meet the needs of campers, hunters and fishermen as well as those who just want to dabble outdoors. Canadians who love to play the national sport are treated to a full array of hockey uniforms and gear. With the acquisition of the Forzani Group these offerings can only be enhanced as per the company’s current promotion of Livestrong home exercise equipment by Lance Armstrong.
The company is currently promoting a line of accessories from Dog Whisperer, Cesar Millan. Even pet lovers are served as stores offer a wide variety of pet accessories and even food.
Canadian Tire Corporation is one of Canada’s most-shopped general retailers and the country’s largest sporting goods retailer. The company’s primary retail businesses including Automotive, Home Improvement, Sports and Recreation and Apparel, are supported and enhanced by the company’s Financial Services division, which offers such products and services as Canadian Tire Home Services, credit cards, retail deposits, in-store financing, product warranties, and insurance. While the company’s traditional automotive aftermarket aspects properly reside in CSG’s automotive aftermarket section, that section’s presence as part of the Discount Stores & Specialty Retailers database, give rise to the company’s presence as a full fledged multi-product merchandiser