Company Snapshot:Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403-2467
Total Annual Sales:
Gregg W. Steinhafel: Chairman of the Board, Chief Executive Officer and President
Target has just unveiled its latest concept. As many big box retailers seek to meet the next generation of retailing head on with more compact and efficient locations, Target has come up with yet another revolutionary concept. CityTarget, is designed to efficiently attract the growing legions of urban consumers that are increasingly populating our major cities.
These stores are smaller than the typical Target store, averaging just 80,000-100,000 sq. feet. Smaller stores offer significant savings in real estate costs. To maintain these advantages delivery areas are far more compact than those at conventional Targets. Even the delivery trucks serving CityTarget stores are smaller.
Though just in the very first stages of opening, CityTarget seems to be a very polished concept. Initial openings just took place in Chicago, Los Angeles and Seattle, with two more openings expected in October.