Company Snapshot: International Speedway Corporation
One Dayton Blvd
Daytona Beach, FL 32114
Total Current Locations:
AL, AZ, CA, FL, IL, KS, MI, NY, SC, VA
2013 Total Revenue:
Chairman – James C. France
CEO – Lesa France Kennedy
CFO – Daniel W. Houser
CMO – Daryl Q. Wolfe
In addition to companies that operate traditional sit-down, carryout, and/or delivery restaurants, the Chain Store Guide database of chain restaurant operators contains a large number of companies that we classify as Nontraditional Foodservice Operators, defined as companies that have food for on-site consumption but which get more than 50% of total revenue from other activities, such as retailing and wholesaling. Such a company is International Speedway Corporation, a publicly-traded operator of such notable auto race speedways as Daytona International, Martinsville, and Watkins Glen among others.
James France and his daughter Lesa France Kennedy serve as senior executives for International Speedway Corporation. They are also part of the France Family Group, members of which own the National Association for Stock Car Racing, better known as NASCAR.
More than 47% of its 2013 revenue came from “Domestic broadcast and ancillary media rights fees.” Admissions accounted for another 28% of the total. While the overwhelming majority of ISC’s total revenue comes from other activities, its wholly-owned Americrown Service Corporation provides catering, concessions, and merchandise sales at its facilities and accounted for more than 8% of total revenue in its most recent fiscal year, or more than $56,000,000.