Company Snapshot: PetSmart
19601 North 27th Avenue
Phoenix, AZ 85027
Total Annual Sales:
David K. Lenhardt- President and Chief Executive Office
Bruce Thorn- Executive VP, Store Operations, Services and Supply Chain
PetSmart is in many ways the consummate retailer in terms of branding. In addition, to establishing a much admired system of private label products, the company has enhanced its brand through an impressive group of customer services.
PetSmart offers veterinarian care in more than 60 percent of its locations. These are essentially full-service pet hospitals which are operated independently of PetSmart but serve to strongly amplify the power of the brand.
PetSmart proudly offers an in-store pet adoption partnership through its own PetSmart Charities. The company estimates this service has saved the lives of over five million pets since its inception in 1994.
These services not only distinguish PetSmart from discount and general merchandisers, as well as competing specialty chains, they also are virtually impossible to duplicate through the Internet.
When it comes to branding, the company leaves almost no trick unturned. On the company’s website, corporate executives are pictured and named with their pets.