Company Snapshot: Dollar General
Dollar General Corp.
100 Mission Ridge
Goodlettsville, TN 37072
Total Annual Sales:
Richard W. Dreiling- CEO, Chairman of the Board
Dollar General’s penchant for constantly updating its merchandising mix while investing generously, though prudently, in improving customer attraction for its stores, is much of the reason behind the success of its aggressively expanded store arsenal. In late 2012, the retailer opened its 10,000th store. Coincidentally, this landmark opening was in the then just-entered territory of California, indicating lots of room for future growth.
Currently, as can be seen above, Dollar General operates well over 11,300 locations, as it continues its pace of rapid expansion. The company is meeting its projections to open 700 new locations during this year.
Included in this number are the company’s larger prototypes, Dollar General Market and Dollar General Plus. These come in at around twice the size of the company’s traditional stores and are designed to accommodate its greatly expanding mix of groceries. Increased attention to groceries, especially perishables and organics are responsible for more frequent visits by shoppers, thus better financials.
Chairman of the Board, CEO Richard W. Dreiling, just announced his plan to retire by May 30, 2015 or upon the appointment of a successor. He began his service as Chairman in December 2008 and as CEO during the next month. This time period coincides with the official start of the recession.