Company Snapshot: Ulta Salon, Cosmetics & Fragrance, Inc.
1000 Remington Blvd Ste 120
Bolingbrook, IL 60440
AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, ID, IL, IN, IA, KA, KY, LA, ME,
MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH,
OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WV, WI
CEO, Mary Dillon
Chief Merchandising and Marketing Officer, Dave Kimbell
A tight focus on cosmetics and fragrances gives Ulta an edge over drugstores and department stores. The leading beauty company offers a broad assortment of beauty products, cosmetics, and fragrances across all price lines. Ulta stores are also known for their customer care. The large beauty destinations include salon services like hairstyling.
Ulta has found a profitable niche in the intensely competitive beauty market. Ulta’s sales have risen 82.5% since 2012 and are expected to hit $3.8 billion this fiscal year. The first quarter of 2015 saw it post its best same-store sales performance in three years, while online sales rose almost 50%. The company has one of the most successful loyalty programs in retail, with 15.5 million members who account for more than 80% of its revenues.
Ulta’s store count is set to reach 1,200 by 2019. The leading beauty company is also focusing more on its high-end segment by rolling out in-store boutiques for pricey brands like Lancôme and Clinique at 100 stores and counting. Another company goal is getting e-commerce up to 10% of sales by 2019, from 5% now.