PetSmart Testing a New, Smaller Footprint
With 1,500 North American locations and the largest chunk of market share among pet retailers, PetSmart is trialing the viability of a smaller space while testing demand potential for a number of services within its first PetSmart Pet Spa concept located in Oceanside, NY (529 Atlantic Ave.).
Current plans for the PetSmart Pet Spa stores call for footprints averaging 5,000-8,000 sq. ft., compared to the industry-leading 26,000 sq. ft. that the company currently seeks for its standard big box locations. That footprint is approximately half that of fellow 1,500-unit retailer Petco (averaging 12,500 sq. ft.) and more in line with the preferred square footage of ‘next tier’ competitors such as Pet Supplies ‘Plus’ (8,500 sq. ft.), Pet Valu (2,000-4,000 sq. ft.) and Pet Supermarket (6,000 sq. ft.). (For more on the retail pet market, you can check out this link – and this one – for recent Chain Store Guide posts on the subject.)
Within this relatively smaller space, the PetSmart Pet Spa includes a self-service dog wash, a new grooming salon design, a coffee bar-lounge area and retail space focusing on upscale pet food and nutrition needs.
PetSmart has yet to announce plans for future locations.
Here’s a current top level look at PetSmart pulled from Chain Store Guide’s Leading Chain Tenant Database. The database contains records for the companies noted above as well as 9,400 other foodservice and retail organizations with 5 or more stores. Records include the information seen below as well as contact information for key personnel and additional real estate information.
Total Sales: $7,426,000,000 (e)
Total Units: 1,500
Trade Names: PetSmart, PetSmart Pet Spa
Company-Owned Units: 1,500
Preferred Square Footage: 26,000
Preferred Location Types: Freestanding; Strip Mall
Projected Openings: 80
Areas of Operation: AK, AL, AR, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD,ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, AB, BC, MB, NB, NL, NS, ON, PE, SK
Total Selling Sq. Ft.: 33,174,000
Industry Sales Growth: 4.42%
Current Sales: $7,426,000,000
Previous Sales: $7,111,973,000
Unit Growth: 6.84%
Current Units: 1,500
Previous Units: 1,404
MR MICHAEL J. MASSEY – CEO; President
MR RON COOPERMAN – Exec VP Strategy, Initiatives, Real Estate
MR PHIL VOSTREJS – Exec VP Merchandise Planning, Distribution,
MR BRIAN AMKRAUT – Senior VP Real Estate, Strategic Planning
MR GREGG SCANLON – Senior VP Store Operations
MR RYAN O’SULLIVAN – VP Real Estate
MR RYAN MATZ – Director Facility/Maintenance