Cassandra Covill

Cassandra Covill worked freelance for ten years as a content manager, specializing in graphics, writing, SEO, and social media marketing. She earned her bachelor’s degree from Central Connecticut State University in Graphic Design with a concentration in marketing, and a post-graduate certification from Cornell in digital marketing.

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Aug 20, 2019 The Shot Heard Around the World Wide Web
Movers & Shakers

Movers & Shakers is a new series by Chain Store Guide; spotlighting the people who have made an impact on the retail & foodservice industries. Each month, we will highlight their accomplishments and contributions. Amy Brown: The Origin of Wendy’s […] ↓ Read the rest of this entry…

Aug 14, 2019 Why Pumpkin Spice? How Seasonal Trends are Set
Restaurant & Foodservice

A mixture of nutmeg, cinnamon, ginger, and allspice, “Pumpkin Spice” has millions of Americans flocking to grocery stores and restaurant chains every fall for a taste of the coveted flavor. Ironically, the pumpkin spice flavor doesn’t actually contain any pumpkin, […] ↓ Read the rest of this entry…

Aug 14, 2019 The Most Wonderful Time of Year… For Retailers
Discount & Specialty

It’s that time of year when students groan, parents rejoice, and retailers look forward to the boost in revenue that comes with back to school (BTS) sales. In some ways, BTS is as much a part of the American tradition […] ↓ Read the rest of this entry…


Aug 14, 2019 Why Pumpkin Spice? How Seasonal Trends are Set
Restaurant & Foodservice
Aug 14, 2019 The Most Wonderful Time of Year… For Retailers
Discount & Specialty
Aug 13, 2019 Automation is the Future
Retail & Food Technology
Aug 13, 2019 Pickup Destinations are the New Trend in Retail
Commercial Real Estate
Aug 12, 2019 Embracing Brand Disloyalty
Apparel & Department
Aug 5, 2019 One Last Summer Plunge: 3 Ways to Increase Your Sales Pool
Marketing 101
Jul 25, 2019 Did Prime Day Meet Expectations?
Discount & Specialty
Jul 19, 2019 Albertsons Targets Omnichannel Shoppers
Grocery & Convenience
Jul 19, 2019 Maple Street Biscuit Looks to Expand
Restaurant & Foodservice
Jul 16, 2019 Charlie Has Lost Its Charm
Apparel & Department
Jul 15, 2019 Happy Amazon Prime Day
Discount & Specialty
Jul 12, 2019 Organic Food Industry Growing Fast
Grocery & Convenience
Jul 10, 2019 Meatless Alternatives on the Rise
Restaurant & Foodservice
Jul 8, 2019 A Second Chance for Toys R Us
Commercial Real Estate
Jul 8, 2019 Self-Checkout Units Improve Satisfaction
Retail & Food Technology
Jul 8, 2019 Video Rental Industry Still Relevant
Discount & Specialty
Jul 8, 2019 Subscription Service Promises Opportunity
Apparel & Department
Jun 21, 2019 McKesson Corp’s Sales Rise
Drug & HBC
Jun 21, 2019 Tractor Supply Co. Continues to Grow
Home Center & Hardware
Jun 20, 2019 Shake Shack Expands Globally
Restaurant & Foodservice
Jun 20, 2019 Trader Joe’s Named America’s #1 Employer
Grocery & Convenience
Jun 20, 2019 Big Lots Sales on the Rise
Discount & Specialty
Jun 19, 2019 Marketing 101: Why Social Media?
Marketing 101
Jun 17, 2019 Versatility After Rebranding
Commercial Real Estate
Jun 17, 2019 Staying on Top
Drug & HBC
Jun 17, 2019 Upward Momentum Continues into 2019
Home Center & Hardware
Jun 17, 2019 Stepping Outside the Box
Apparel & Department
Jun 13, 2019 Trending Equals Profits
Grocery & Convenience
Jun 12, 2019 Renewable is the Future
Retail & Food Technology
Jun 11, 2019 New Ideas for Fast-Food
Restaurant & Foodservice
Jun 11, 2019 Innovation Opens Doors for New Business
Commercial Real Estate
Jun 10, 2019 A Bright Light in the Retail Market
Apparel & Department
Jun 10, 2019 Dollar Tree Tests New Strategies to Cope with Tariffs
Discount & Specialty
May 24, 2019 Thrifty White and the Oncoming Storm
Drug & HBC
May 23, 2019 Home Depot Sales Drop
Home Center & Hardware
May 23, 2019 Dollar Tree & the Rise of Tariffs
Discount & Specialty
May 22, 2019 The Kroger Co. Going Green
Grocery & Convenience
May 22, 2019 Restaurant Brands International Expands
Restaurant & Foodservice
May 21, 2019 Breaking News: Dressbarn Closing 650 Stores
Apparel & Department
May 20, 2019 Tariffs to Impact Macy’s Customers
Apparel & Department
May 17, 2019 Door Wide Open for Supplement Suppliers
Drug & HBC
May 17, 2019 Busy Beaver Continues with New Store Expansions
Home Center & Hardware
May 16, 2019 To Infinity and (Bed, Bath) & Beyond
Discount & Specialty
May 16, 2019 Committed to Growth
Grocery & Convenience
May 16, 2019 MILESTONES: From 1919 to 2019 and Beyond
Restaurant & Foodservice
May 15, 2019 A New Direction for a Favored Restaurant
Restaurant & Foodservice
May 15, 2019 Sporting Apparel: A Front Runner for the Industry
Apparel & Department
May 14, 2019 Is the Party Ending for Party City?
Commercial Real Estate
May 14, 2019 Technology Advancing the Human Experience
Retail & Food Technology
May 10, 2019 MILESTONES: 75 Years and Counting
Restaurant & Foodservice
May 2, 2019 Marketing 101: Know your Target Audience
Marketing 101
May 1, 2019 Celebrating the Half Centennial
Restaurant & Foodservice
Apr 26, 2019 25 Year Milestones
Restaurant & Foodservice
Apr 19, 2019 Fred’s on a Decline
Drug & HBC
Apr 19, 2019 Growth Plan Continues to Pay Off
Home Center & Hardware
Apr 18, 2019 100 Years and Counting
Restaurant & Foodservice
Apr 17, 2019 A Better Fit for Charlotte Russe
Apparel & Department
Apr 17, 2019 From Whole Paycheck to Whole Pocket Change
CSG Insights